janvier 2011
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3 steps to a better blog for your business -...
Here are 3 ways to improve your company blog (or 3 things you should do if you are thinking about starting a blog in 2011!): #1 Focus on your audience – think about how you can add value to their lives. If your product or service solves a problem then try to solve issues surrounding your product in the form of a useful tutorial or handbook. If you get frequent support requests from people...
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How to Help Process Owners Succeed - Harvard...
For process owners to be successful, companies have to address these issues. They can do it in the following ways. 1. Make the role permanent and incorporate it into overall performance management. Appoint process owners not just to address a crisis, but to improve performance on broad customer-defined measures that cut across functions and need sustained attention. Incorporate these...
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Asking Questions to Close the Sale - CO2 Partners
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Secrets of Business Success - CEO Blog / Time...
1 - Work ethic. I worked hard and long. In my younger years I often sacrificed sleep to allow me more time to work. My Time Management book even advocated that in the first 3 edition. I no longer believe this is a good idea and I try hard to sleep more. 2 - Focus. For me it was not necessarily focusing on just one thing in business but rather it was almost always focusing on some aspect of...
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Samsung buys Liquavista, dives headfirst into...
Samsung’s got a reputation for building crazy awesome display technologies, and it just added another one to the stack — with the buyout of Philips-spinoff Liquavista this December, it’s gained quite the foothold in electrowetting. In case you’re not familiar, electrowetting has been repeatedly pitched to us as pretty much the Holy Grail of displays: flexible, colorful,...
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6 Ways to Know if You're a Change Maker or Change...
On a scale of 1 to 10, where one is skeptical and 10 is open-minded enough to try something different and see where it leads, rank how you tend to respond to ideas / suggestions from credible people for significant change in your organization? On a scale of 1 to 10, where one is completely satisfied, and 10 is completely dissatisfied, rate your attitude toward the current products, services,...
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Lessons Learned from Bill Gates - Sources of...
Change the world, or go home. There is a little sign on many doors at Microsoft. It features the blue monster and it reads: “Change the world, or go home.” Not only does that phrase capture the spirit of thousands of Softies … it speaks to the way Bill Gates drives his life. He lives to build a better world, whether it’s one version, one platform, one system, one idea, one cause, one...
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10 Ways to be More Powerful - The Glass Hammer
Get clear on what YOU want first. So many women are conditioned to pay attention to what others want, they forget to think about what they want. Getting clarity FIRST on what you want is critical. Don’t get me wrong, it’s really important to understand what others want in order to collaborate with them, but put THEIR needs in the context of YOUR objectives. YOU want the promotion, so what are the...
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I Want to Start a Company: Where Do I Start? -...
Sorry, everybody hates getting this reminder, but: starting a business isn’t a one-size-fits-all project. I’ll try to help, but recognize that there are many different recipes around. Look at this entrepreneur.com website, sba.gov, or bplans.com, for example: the problem is too much information, making it hard to choose which set of steps to follow. Make sure you’ve got the heart of a plan:...
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Create Your Own Economy of Integrity - Rise of the...
Shape your economy of integrity by: Focusing on your customers Think long and hard about your customer and the experience your customer is getting. The experience of working with your business, and the feelings that experience creates in your clients, is your brand. Your integrity shines through in every experience the client has with your business. Your brand is your shorthand way of...
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6 Engagement Essentials - American Express OPEN...
Be transparent Being transparent about your thoughts and goals will build your audience. However, there’s a a fine line when it comes to transparency, so be selective about what you reveal. Ask yourself, “Is this actually important to my audience?” Also, your goal is to create a conversation, so encourage your audience to respond. Create an unprecedented dramatic device Creativity pioneer...
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4 Steps to Better Hiring - American Express OPEN...
1. Create a job description that stands up Saying you want someone to help you with “social media” is not good enough. You’ll find that “social media” expertise, for example, varies widely. Similarly, asking for a Flash programmer is way too general. Seeking a branding consultant is not enough. Know what that person should do and clearly state responsibilities and expectations. If you’re...
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Creating a Marketing Plan for Your Small Business...
1. Reinforce Your Company’s Values. Your company is more than the product or service you sell – it has core beliefs, or values. In your marketing campaign, be sure to identify what these values are. Consumers respond to value messages, because they are an authentic expression of what a brand believes in. Make sure you are reinforcing and building your company’s core values with every...
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11 Traits of a Great Employer - American Express...
1. You offer a flexible work schedule: In this e-era, employees expect that they will be able to occasionally work where, and even when, they want. The 9-to-5 age is dead. Offering flex-time, allowing people to make schedules that work for them, and being supportive of those choices is an easy and affordable way to attract great employees. 2. You make your workplace kid-friendly: Obviously,...
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Charting Your Path to Market Mastery -...
1. Educate yourself. Learning happens in a variety of forums. Getting an MBA or other formal education might help open the door to some companies, but it’s not a requirement to start your own business. Facebook, Apple, Microsoft and scores of other companies are filled with founders who don’t have college degrees. They did, however, make a point to continue learning about their...
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50 Power Words That Sell - Marketing & Sales
Absolutely Accomplish Achieve Benefit Best Clear-cut Compelling Convenient Critical Dependable Easy/Easily Ensure Exciting Free Fun Guarantee/Guaranteed Health/Healthy How-To Improve/Improved Instant/Instantly Love Money More New Now Personalized Power/Powerful Private Proven Quality Quick/Quickly Results Safe/Safely Save Secrets Secure Shocked/Shocking ...
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10 Ways to Get Your Name in Front of Prospective...
Create a Blog. I’ve sung the praises of blogs for freelancers before, and I’ll do it again. Sure, you can run a freelance business without a blog, but blogs are relatively inexpensive so why would you want to? Build a blog, update it regularly, and drive some traffic to it. Guest Post. Whether or not you create your own blog, you can benefit from the blogs of others by submitting guest posts to...
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Four Trends Startups Need to Know Now -...
Here are four ways you can leverage the current trends in the marketplace to help ensure a strong launch and thriving future for your startup. 1. Tap the international marketplace. As the U.S. has struggled, countries such as Brazil, Russia, India and China, as well as others in the Asian Pacific region, have been enjoying a long “economic spring” and “economic...
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Five New Years Resolutions to Build Wealth in 2011...
Spend less than you earn Spending more than you earn will use up your savings or take you into debt. Spend less than you earn and you will save. It’s a principle that is simple to understand but very hard to do. Get it right, throw in some compound interest on your savings, and you will add to your wealth effortlessly. Make the most of KiwiSaver If you haven’t joined KiwiSaver make it one of...
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The Value of Company Core Values - Big Marketing...
1. Every Interaction Matters. Get personal. Listen and ask questions to truly understand. Catch people doing the right thing. Do more than is expected. 2. Enable Others to Succeed. Put the customer first… when they win, we win. Ask, “How can I help?” Give honest, direct feedback to the right person–have the difficult conversations, no triangulation. Our customers’ business is our...
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Your Vulnerability Is A Good Thing! — Paul...
I believe it gets in our way when we are too proud to allow ourselves to become vulnerable. Vulnerable enough: To ask others for help when we don’t understand something To ask other Jedi how they achieved their results. To tell our ego to go wait in the car so we can receive the lesson. To ask for forgiveness when we screw up (not just business folks, our personal life too) To understand...
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What Is Excellent Customer Service? Just Ask...
So what is it that Boden do that other companies seem unable to replicate? There is NO magic formula, no secret recipe, they just continually strive to exceed expectations, and they are superb at getting the “Five Rights” right, because these right all wrongs. The “Five Rights?” The right product At the right price Delivered to the right place At the right time In the right way ...
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Twitter for b2b sales reps - Follow The Lead
He provided a few priorities for b2b execs who want to tap into Twitter et al. in order to grow sales: Scale the hierarchy: With Twitter sellers can create messages that home in on the right buyer(s) without having to navigate the layers of buyers within the four walls, as is the case with traditional prospecting. Know whom you’re targeting: “Our prospects are bombarded with information...
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5 Ways to Wow Your New Sales Prospects - Better...
1. Be consistent. Everyone likes someone that they can depend on. Just like in life, most long lasting and worthwhile relationships in business are built on trust. Be the sales professional or online process that your prospects can rely upon to always be complete, accurate, timely, and dependable. If you’re selling person-to-person that means you’re the one that: Answers the phone or at least...
Un verre métallique déformable plastiquement - BE...
Tout comme les autres verres, le verre métallique est un matériau très cassant, ce qui limite fortement ses applications technologiques. Des chercheurs de l’Institut Leibniz de recherche du solide et des matériaux (IFM) de Dresde ont découvert un mécanisme permettant de rendre les verres métalliques déformables plastiquement sous une contrainte de traction simple [1]. Les verres métalliques...
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10 Reasons Your Content Marketing Stinks and How...
Lack of Content Marketing Goals. You either have too many goals and objectives for your content marketing or you have no clue why you are doing what you are doing. Do you know what GM’s goal is for producing Corvette Quarterly magazine? To convert Porsche buyers into Corvette drivers. FIX: Pick a goal. Your Content is about Everything. You have no niche. You create content on the entire...
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The impact of culture on innovation -...
To gain a better understanding of your organization’s culture, Kelley recommends that you ask yourself and some key employees who know the tendencies of your organization these key questions: What type of behavior tends to get rewarded in our organization? What qualities in individuals are most valued in our organization? Is who you know or what you know more important in our...
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10 Marketing Trends for 2011 - Entrepreneur.com
Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start. Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the...
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Six Personality Traits Every Small-Business Owner...
1. Collaborative It might seem like a successful small business owner would be the type to micro-manage every detail. But the Guardian study found that the knowing how to collaborate was the single most important trait for someone running a business with less than 100 employees. The best bosses knew how to delegate tasks to others, forge strong relationships with team members and create...
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10 Trends for Online Marketers in 2011 -...
No. 1: Location-Based Marketing Advice: Be the early bird Location is so relevant that Google has already started mixing local results and maps with other searches. Get your business ready for location-based marketing by claiming your spot on Google Places. Make your website more mobile-friendly with clickable phone numbers and maps. Also, prepare for more marketing features to be added to...
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Top 10 Things That All Customers Want - Business...
1. Involvement Customers want to feel like you care about their needs, and that you’re emotionally invested in helping them solve their problems. It’s a little easier to convey this message in a brick and mortar setting, but online survey software can let your e-commerce customers know that you’re completely involved in meeting their needs, too. 2. Speed If you can deliver your product...
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How to Bootstrap Your New Business Wisely -...
Control fixed expenses At some point—usually when you need to bring other people aboard to accommodate growth—you’ll probably need an office. Until then, work from home and use e-mail and cell phones to communicate, so you can minimize fixed expenses like office space and furniture. Use contractors as much as possible Avoid hiring people even when you need additional help. By using contractors...
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Sales Management: The Need for Creativity - Your...
I have listed nine actions you can work on to develop mind patterns that will enhance your creativity power. Track your ideas: keep a notebook and write down all your ideas-about anything, it is amazing what happens when you build an active list. Inquiring minds want to know: be inquisitive, ask questions, increase your levels of interest Learn about different things: study a language, read...
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Dream, Plan and Succeed - Steven Rosen Blog
5 Steps to Setting Your Goals into Action Step 1 What: Establish what you want to achieve. It can be personally, career wise or financial. What would make you the MVP in your organization? Visualise the goals you would like to achieve in the next year. Step 2 Why: Tap into why these goals are important to you. This will be your source of motivation. E.g.: Recognition, pride, praise or reward. ...
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10 Keys to Success in 2011 - Jonathan Farrington's...
1. Work harder and play better. Successful people know that nothing worthwhile comes easy. Hard work is important, but it is equally important to have fun. Go to any successful start-up company, and you’ll see employees blowing off steam on ping-pong tables, throwing darts, browsing books on a shelf, or playing trash-can basketball. Frolicking at work isn’t frivolous. Dispensed in small doses,...
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4 Ways to Get Your Prospects to Call You Back -...
1. The fine line between persistence and stalking. I rarely ever give up. That being said, I don’t call my prospects twice a day, either. The trick is to call consistently, and if you leave a message, tell the customer precisely when you will call them back - and then stick to it. I usually say something like: Dialogue: “If I don’t hear from you by March 15th, I’ll call...
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The Sales Success Formula | A Sales Guy
There is a simple formula to being successful in sales, and in everything else for that matter. It’s not a complicated formula. Sales Success Formula HW(2)+K+S+L=S (hard work x 2 + Knowledge + Skills + Luck = Success) SURPRISE! The key to success is hard work. via asalesguy.com Posted via email from TECH4BUZINESS | Comment »
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Nothing is Fun Until You Are Good at It - A Sales...
There was one line in the post that jumped out at me immediately and has stuck with me since. “Nothing is Fun Until You Are Good at It.” I love this quote and think Amy is spot on. As a ski instructor, a coach, sales leader and parent I’ve see this play out time and time again. Learning things is hard. Learning can hurt, is boring, frustrating, humbling, and confusing. When we are...
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My How of Happiness by Jacob Sokol - Sources of...
Opening Up to the Unknown During this time, two quotes from Steve Job’s Stanford commencement speech kept coming to mind: “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me...
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How to rebuild trust in your workplace - SmartBlog...
Observe and acknowledge what happened. When trust is broken, most people experience the impact as a loss — the loss of what was or what could have been. Tune into how employees are responding to that loss. Acknowledge their experience, listen to what’s important to them, and demonstrate that their views matter. Allow feelings to surface. Provide people with nonthreatening environments to...
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How to rebuild trust in your workplace - SmartBlog...
Observe and acknowledge what happened. When trust is broken, most people experience the impact as a loss — the loss of what was or what could have been. Tune into how employees are responding to that loss. Acknowledge their experience, listen to what’s important to them, and demonstrate that their views matter. Allow feelings to surface. Provide people with nonthreatening environments to...
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A culture of testing - Seth's Blog
Netflix tests everything. They’re very proud that they A/B test interactions, offerings, pricing, everything. It’s almost enough to get you to believe that rigorous testing is the key to success. Except they didn’t test the model of renting DVDs by mail for a monthly fee. And they didn’t test the model of having an innovative corporate culture. And they didn’t...
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Creating a culture that cares - Sanders Says
Henry Chesbrough, a professor at the Haas School of Business, once defined corporate culture as “a set of values, communicated throughout the organization, that creates a system of social control.” In other words, leaders tell their people about the company’s top-values, creating an intuition throughout the group — leading to bold culture-compliant moves like the pilot...
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How To Say No. - Rich Gee Group
So here are some proven techniques to say ‘No’: Say ‘Not Now’. You’re not saying ‘No’, you are acknowledging their idea/direction, and you probably see the reason behind the request. But you just can’t do it NOW. “Let’s look at it in a few weeks, months, and hopefully years.” Because most requests have a tinge of self-esteem built into them — you have to keep it up while letting them down...
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Gandhi, Leadership And A Few Lessons On Simplicity...
Here are a few things I learned: Simplicity for leaders is important just because the easier it is for people to understand the motives of a leader, the easier it is to follow them. Simplicity stems from clarity of purpose. When leaders are absolutely clear of their vision, goals and the means to attain those, they can simplify things a great deal. Simplicity and...
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How to Have an Open Mind - Learn This
Open Mindedness Stems From Beliefs On the other hand, someone who is open minded will most importantly know that they could be wrong and that beliefs may change and likely will over time. This is important since so much we do is shaped by our beliefs, having an understanding of those beliefs truly shapes our characters and in this case, how open minded we are. You cannot be open minded and...
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Are You the Boss You Need To Be? - Harvard...
As a leader and manager, someone responsible for the results obtained by others, are you the boss you need to be? Are you getting the best from your people, and from those you need but don’t control? Are you fully satisfying the ever-rising expectations of your firm and its customers? Equally important, are you meeting your own expectations? How would you like to work to develop...
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Six Keys to Changing Almost Anything - Harvard...
What follows are our six key steps to making change that lasts: 1. Be Highly Precise and Specific. Imagine a typical New Year’s resolution to “exercise regularly.” It’s a prescription for failure. You have a vastly higher chance for success if you decide in advance the days and times, and precisely what you’re going to do on each of them. Say instead that you...
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Imagine Leadership - CO2 Partners
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Learning How To Develop Others - All Things...
1. Start with an accurate picture of the person’s strengths and weaknesses. They can’t grow if they don’t have good information about themselves. And managers can’t help them develop without the same kind of clarity. 2. Get ongoing feedback from multiple sources. The key words here are ongoing and multiple. (…) 3. Give first-time tasks that progressively...