janvier 2010
Four Reasons to Love Your Competition - Mens with...
You’re a leader, not a follower. When you’re the first person to do something, you establish yourself as the person who has ideas. So every blog in the hemisphere has the same exact idea in place four weeks later – so what? You’re still going to be the one who launched it, and people will refer back to you years later as the innovator of that new fantastic idea – you know, the one that was so...
5 Sales Lessons from the Street (Literally) -...
1. Prospects lie. I don’t know for sure, but I estimate close to 100% of the twenty people who told my daughter “We already bought cookies” were lying. After all, we were out first thing on Saturday, the first day of the Girl Scout Cookie sale. The entire time we were out, we didn’t see anybody else in the neighborhood selling GSCs, so unless everybody rushed to buy them...
Top 10 Reasons to Start Up in the Recession -...
So with a nod to David Letterman, here are my top 10 reasons you should start your business now—despite the current downturn: Everything is cheaper. Let’s face it: There is great value right now in this and in world markets. This is the right time for fantastic deals in virtually every category, from land and equipment to commercial office space, personnel and labor. As asset prices...
Three Quick Steps to Clear Writing - Copyblogger
Short Short words are the rule that makes your exceptional words sing. Short sentences make powerful points faster. Talk Write like you talk, except better. Better words, better arrangement, better flow. Know the rules of grammar, then break them like you do. But better. Care Clarity comes from deeply caring if people truly understand. via copyblogger.com Posted via web from...
2009 venture investments lowest since 1997,...
Now that 2009 is over, we can add up the numbers on how much venture firms invested in startups during all of 2009 — and, well, it was a lot less than in the past. Over the course of the year, VCs invested a total of $17.7 billion in 2,795 deals, the lowest total since 1997, according to the MoneyTree Report from the National Venture Capital Association and PricewaterhouseCoopers. via...
Economy and Internet Trends - THINKBIGBEBIG...
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How to be a better negotiator - VentureBeat
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Les Dernières Nouvelles d'Alsace : Décideurs
Philippe Castagnac, Mazars Philippe Castagnac, 53 ans, devient PDG de Mazars en France et co-chief executive officer avec Patrick de Cambourg du groupe au plan mondial (774 millions d’euros de chiffre d’affaires, 12 000 personnes dans 55 pays). Né en Alsace et formé à Sup de Co Rouen, commissaire aux comptes et expert-comptable, M. Castagnac a débuté sa carrière chez Mazars en 1978,...
Apple - iPad.rm
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Quote of the week n°4 - Nothing is stronger thant...
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5 Ways Small Businesses Can Avoid Social Media...
Here some tips to help you to avoid mistakes, when you are thinking about your presence on social media : Have a plan. Don’t just get on the social media bandwagon because everyone else is doing it. Does it make sense for your business? Is it where your customers are? (…) Take small steps with a goal in mind.Building a loyal customer base using social networks such as Facebook and...
Revenue from mobile apps set to quadruple from...
According to a new report from Gartner, worldwide revenue from mobile applications will total $6.8 billion in 2010, an increase of 60% over the $4.2 billion spent in 2009. Growth in revenue from mobile apps can be expected to continue at a rapid rate, as more consumers purchase smartphones and more apps become available. Gartner predicts that in 2013, 21.6 billion apps will be downloaded,...
Pico Projector Film Fest Turns Ice Sculpture Into...
The Sundance Film Festival is brimming with movies, but only a few will be screened on ice sculptures. For that kind of supercool showcase, you’ll need to hit the Showwx Film Festival, which will present a slate of arty indie cinema screened using Microvision’s Showwx laser pico projectors. The pint-size gadgets give iPhones, laptops and other mobile devices the ability to project DVD-quality...
Leadership Lessons From Triathlons - Leading with...
Leadership Lessons: It is important to have purpose in our life. Without a strong sense of purpose, we may become aimless and wander from one distraction to another. Purpose gives us a sense of direction, be it a performance target, sales goal, establishing a new relationship or mending picket fences. Finding a cause, and supporting it also creates a sense of purpose, and our actions that follow...
How to Change a Job Title Into a Mission -...
Do your employees have titles or missions? I’m guessing the former. If you really want to get the cracking, you should develop a mission, intent, and values according to Steve Gary Blank, the author of The Four Steps to the Epiphany. Here’s a quick test: ask your tradeshow manager what her job is. If she says something to effect of “Set up the booth,” then you know you have a problem. This is...
Look at Your Company as a "Small Business" -...
You need confidence to start a company as well as a mom-and-pop, and prosaic common sense to make it succeed. A startup is not a miniature version of a big company. So see yourself as who you really are: a small business “owner.” Language shapes reality: as unglamorous it may be, this wording will force you into a continuous sense of personal accountability. Here are two simple examples of what...
5 Fantastic iPhone Chargers to Keep You Juiced -...
1. Out and About – BeamBox MiLi Power Pack Finding an iPhone charger case that isn’t totally ugly isn’t easy, so feel free to thank us in the comments for bringing this little gem to your attention. Without adding too much bulk to your slimline handset, the MiLi gives you up to 16 hours of power. It’s not quite as powerful as some standalone options, but that’s the trade-off to maintain your...
I've got a -1 message on Facebook, look
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Great Leaders Ask Great Questions -...
“The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.” – Peter Drucker via drivenleaders.com Posted via web from tech4buziness | Comment »
Tips on how to be a desirable employer -...
To ensure managers are armed with the tools they need to attract and retain the best talent the following tips are offered: Training matters - avoid the temptation to move staff into supervisory positions without training them first All aboard - put the time and effort into developing a comprehensive onboarding program for new recruits Silo smashing - keep an eye out for ‘silos’...
Top 11 Questions to Ask to find Resolution to...
As a leader, you need to solve conflict between employees, suppliers, customers… This is one of the 2 missions of a leader : decide and have a vision to share.But how to do that. Stewart Levine gave in his book “Getting to resolution”, 11 questions to ask to resolve conflict. Here there are : What is it, and briefly what’s your “story” about it? (how...
You Can Reduce Turnover With These 4 Simple Steps...
Retain talents is not a key of the success, it is an obligation.. So how to retain them ? Turnover often starts with a bad hire. Often a bad hire results from a poor hiring process. In many companies the hiring process is random, unstructured and riddled with incompetent people. Hiring managers usually wait until they need someone before starting the hiring process. After two or three months...
10 reasons why you’re going to fail! - The...
10 Reasons Why You’re Probably Going to Fail It’s not your passion. If it doesn’t make your heart beat fast or cause your mind to race when you’re trying to sleep, you’re probably doing the wrong thing. You don’t have a plan. You need a vision, and you need to identify specific steps to make that vision become reality. That includes a financial plan. (I happen to believe you need direction...
The Decade in Management Ideas - Harvard Business...
A few of us HBR editors (Gardiner Morse and Steve Prokesch helped especially) took the opportunity to look back on the past ten years of management thinking and are ready to declare our choices for the — well, why not say it — most influential management ideas of the millennium (so far). Shareholder Value as a Strategy. The notion of producing attractive returns for investors is as old as...
How to price your products - 3dCart
Say you have a widget that is worth $100.00. If you were to sell it for $1.00, it would be a fantastic deal. Your shoppers would think that it was cheap and shop elsewhere. This is why you need to price your products accordingly and in order to do that, you’ll have to do your homework: Know your target consumer. What is their age range? How much will they be willing to spend? Who is your...
kc
10 Image Optimization Tips for e-Commerce Sites: 1. Use a Descriptive Image Name – The search engine spiders which crawl your site are unable to “see” images as such, however they can see the image name. Therefore if you have the image of a product, you could use the term “product-title.jpg” to name your image, instead of simply going with the original file name which could be something like...
Les 15 commandements d'une marque pour les réseaux...
1. ecouter (twitter search, google realtime et blog search) 2. repondre a chaque question en priorite 3. repondre aux critiques et aux compliments 4. assurer un service 24h/24 (l’investissement est similaire a un budget mensuel de RP ou une petite campagne de pub pour beaucoup plus de resultat 5. le faire de maniere transparente, reconnaitre les problemes sans tenter de les cacher, ne...
Apple tablet: The video previews - Fortune...
If reality catches up with rumor, Steve Jobs will give one of the great demos of his life next Wednesday at Apple’s (AAPL) invitation-only “latest creation” event in San Francisco. But you don’t have to wait until Jan. 27 to get a taste of what he might be showing. For months, Apple has been secretly meeting with developers, advertisers and publishers about its...
Find Your Ideal Business in 5 Simple Steps -...
Here are five simple steps to make that dream of yours come true: Define your dream:Write down your goals. Have you ever gone to a grocery store without knowing what you want to buy? Chances are you always have a list with you, at least a mental one. Your dream business demands similar action. Write down the list of things that you want to achieve from this business. For some entrepreneurs,...
Connect With Your Customers - Entrepreneur.com
Want to ensure that your customers are truly satisfied? Here are four steps to make it happen: Develop a true partnership. Establish an open dialogue with clients. Engaging in an open dialogue promotes teamwork and collaboration and ensures everyone is working to help accomplish the customer’s goals. Establish a web of influence. Develop multiple relationships throughout your customers’...
6 Tips for Improving Your Cash Flow - American...
Here are some tips from three small business experts: Barter. “Barter some of the things you need for your business,” said Barbara Weltman, New York-based attorney and author of J.K. Lasser’s Tax Deductions for Small Business. “This has become very popular as of late and it is a great thing. “You don’t have to use cash for the things you need, but you still have to report the transactions for...
How to Become a Consultant - Part 4: Finding...
Here’s the fastest way to get consulting clients - know people. The more people you know the more people you can approach and tell them about what you’re doing. It’s a simple conversation approach but sooner or later someone will know someone, or maybe even a family friend will be a potential client, and you’ll have landed your first deal and have really become a consultant. But what if you...
How to Become a Consultant - Part 4: Project...
his is one of the most overlooked areas for new consultants. They focus on creating a website and logo, they get business cards printed, they set up their office space and they give themselves a catchy name. Then they go out and find clients. But there’s one big gap in this plan. Don’t Follow My Approach What are you going to do when you get a client? When I first got started as a consultant...
Becoming a Consultant Part 2 - Business Consulting...
So you’ve decided to make the leap into becoming a consultant - congratulations. Now what the heck do you do? The first step is to decide what area of consulting you’re going to get involved in. You probably have a consulting field in mind. If your background is in finance then financial consulting is probably where you should be headed. Use Your Experience Been a marketer for years, then...
How To Become a Consultant - Part 3: Your...
What makes your consulting services unique? You’ve decided you’ve got what it takes to become a successful consultant, and you have the necessary skills to give yourself some credibility to get into the consulting game. Sounds like a good start, right? Well not exactly. In order to make any money in this game you’ve got to first get found and then asked to engage in work. Marketing Avenues ...
How To Become A Consultant - Part 1 - Business...
I could give you a soft and cuddly picture of how rosy the life of a consultant is - but that would just be a load of rubbish. Becoming a consultant, and a successful one to boot, isn’t for the faint of heart. Consultants Are Much Like Business Owners Very little in life and in business is easy. And consulting is no different. I’ve said it before and I’ll say it again, being a consultant is...
4 unsexy tips for increasing revenues - Consulting...
1. Writing concise, well formatted and punchy reports. Most reports are a painful, near death experience. They are second only to (or maybe worse than) poorly delivered power point. Start a blog, get onto Twitter or start writing books. Whatever you have to do to train yourself to write in a concise, well structured manner. 2. Get commitment. Nothing is said and done when money is...
Profitability Through Human Capital - Intellectual...
1) Make sure employees understand where the company is headed 2) Make sure employees have and understand the skill sets needed for the new strategy if those have changed (look at gaps) 3) Have conversations instead of communication around goals, progress, and performance and do that continuously. 4) Use easy to understand goals that allows employees to know “when they may be losing...
Profitability Through Human Capital: HR's Mantra...
What a year! I would have never believed it if someone said that in 2009 the following would occur: 1) Big named companies like Lehman Brothers and Circuit City would be no more 2) Companies would cut benefits, paychecks and staff to the bone 3) The ratio of qualified applicants to the number of jobs available would be 6:1, unemployment would be over 10% So as an HR professional I...
The Apple App Store Economy - Newsgrange
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Cusotmer Engagement : Deepen Relationships with...
Customer reference programs can play a vital role in executing a community-centered marketing strategy that not only attracts new customers, but also turns your best customers into advocates within the community. These programs transition from sales support to community build in 3 important ways: 1) Reference customers make community activity intimate and influential, not just...
Jeff Bezos on Amazon's success - Pragmatic...
I always tell people, if we have a good quarter it’s because of the work we did three, four, and five years ago. It’s not because we did a good job this quarter. via pragmaticmarketing.typepad.com Posted via web from tech4buziness | Comment »
How Do Product Managers Capture Ideas? -...
Where Do Ideas Come From? Everywhere! Trusted customers. Not-so-trusted customers. Sales. Customer service. Your own head. The competition. There’s potential to trip over good ideas all day long. Sometimes from unexpected people in the most unexpected of places. How Do You Capture Those Ideas? Some people do it the old fashioned way with a notebook and pen. Some prefer online services like...
The devil in the detail of product design -...
Many years ago when we were planning new releases of a software product we used to have a simple rule: “3 big things and 20 little things”. Each release needed 3 big new features that would help us grow our market and would attract PR attention. But that was not enough. We would also include 20 small changes that would benefit our users, sometimes really small things like moving a button, or...
7 Tips To Transform Leadership – Leadership...
Unofficial Tip 1 : Group Triage A very important step for a leader is to comprehensively understand all the various tasks needing to be accomplished to reach the goal. They must ask the questions: Who is best at what? Who would be most effective where? Hopefully you will already know, but most of the time you will need to find out. This will be the case in temporary-team situations. So,...
Square payment dongle demoed for iPhone toting...
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Woz: iPhone is still my favorite smartphone - Cult...
Lower the pitchforks, everyone. A mere day after everyone’s favorite hirsute, technosexual bear became widely vilified on Mac blogs for claiming that the HTC Nexus One was his new favorite gadget, the Woz has clarified matters to Gizmodo: Actually, everyone got it wrong. My favorite phones are my iPhones. When asked what my favorite gadgets were I took it to mean new gadgets I was playing...
Quote of the week n°3 - With the success, we...
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The Principles Of Marketing - Brain Strategy...
FOCVS, a word using the original alphabet of the Roman Empire, consists of five key elements. F is for “First.” : Nothing works better in marketing than being the first brand in a new category in the mind. (…) O is for “Opposite.” : Just be the opposite of the brand that did get into the mind first. (…) C is for “Category dominance.” : The primary objective of any...