janvier 2012
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Sales Tips: Are You Selling Price or Value? -...
Which is more important to a customer price or value? I asked myself this question while I was shopping for an Xbox for my kids. I stumbled across one at a chain store. The price was more than most of its competitors. I bought it. Why?
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3 key concepts for successful goal setting as a...
For many leaders, January marks a time filled with conversations related to performance expectations and goals for the coming year. Most of the leaders that I work with say they want to set goals that will motivate and inspire their teams to higher performance and better results.
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Original Article
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10 Ways to Source Great Sales Leads - Captured...
The sale always begins with a sales lead. Looking for more sales leads is a critical component of any sales professional’s job. Without sales leads, you have no new potential customers to market your product or service to. Following are 10 ways to source great sales leads, to help you start your sales process off right:
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Original Article
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3 Things to Do Right Away if Your SEO Isn’t...
If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:
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4 Ways to Boost Your Green Business Efforts in...
It’s that time of year when everyone is making New Year resolutions to improve their lives in the months ahead, from health to relationships to finances. Another worthy consideration is how to make your business (and life in general) eco- friendlier in the year ahead.
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A Seven-Step Guide to Protecting Customer Privacy...
Think protecting customer privacy is only an issue for business giants like Facebook and Sony? Think again.
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The Fastest Way to Kill Corporate Culture - Forbes
Allowing gossip in the workplace is like encouraging your employees to swim with sharks. Let me cut right to the chase – real leaders don’t participate in gossip, and likewise they don’t tolerate gossip from others.
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Three Tips for Boosting Productivity With Project...
It’s true that hindsight is always 20/20. However, few people take advantage of this wisdom systematically. Think about the last project you finished, product you shipped or goal you achieved.
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Original Article
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9 Steps to Building an Effective Landing Page -...
Think about all the work that goes into driving traffic to your website. From social media engagement to blogging and email, a huge part of your marketing campaign involves generating website traffic. But if you just send traffic to your home page, you’re basically throwing your leads away.
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3 Ways Small Businesses Can Maximize Twitter -...
“Your business needs to be on Twitter.” It seems like all the small-business-marketing publications tell you to do it. But how will Twitter help you improve your small, local business?
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LinkedIn for Marketing your Business: 4 Top Ideas...
With more than 134 million members, LinkedIn has changed the way employees and employers connect – and how professionals and businesses find partners.
Anyone building a business (online or offline) should take a close look at how this powerful network can work for their business.
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Productivity Tips for 2012 from Copyblogger -...
Obviously, everywhere you look this week, people are offering advice about what to do differently in 2012.
What to focus on. What habits to cultivate. What to stop doing. What to do more of.
Productivity, health, getting enough sleep, flossing your teeth.
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Original Article
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6 Great Bloggers You Can Learn From In 2012 -...
Do you already write a business blog or are you about to start one as part of your new year’s resolutions? Whether you’re an old hand or a young pretender, there is much to be said for learning from the best in the business.
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5 Secrets to Get Better Prospecting Leads - The...
There are 5 secrets used by top-performing salespeople to get better prospecting leads.
You would be crazy to not learn from these:
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Five Ways to Reignite Your Career Passion - The...
Does this situation sound familiar? You have worked hard to climb the corporate ladder. You’ve had to burn the candle on both ends to get there. When you get to the corner office or the next rung in the ladder, after the initial euphoria of meeting your goal wears off, the grind remains.
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Original Article
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Points to Consider When Starting a Small Business...
Deciding on a small business that is right for you can be overwhelming when you consider the vast array of opportunities that are available today. To reach your goal, take the time to focus on your personality type and what you feel passionate about.
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Original Article
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5 Lessons You Can Learn from a Breathtaking...
Oh Paul Christoforo, what would we have done last week without you?
Twas the week between Christmas and New Year’s. There wasn’t much to read, not much going on other than the whole annoying “real life” thing.
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Original Article
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A Sales Guy The Best Thing Sales Leadership Can do...
The beginning of the year in sales always starts with a number. Then it moves to getting to the number. Sales leadership spends a lot of time going through plans, setting quota, preparing for Q1, looking at the pipeline, etc. Everyone is looking forward and the management process on making the number begins.
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Recovering Our Leadership: Seven Intentions for...
Happy New Year! While no one knows what 2012 has up its sleeve, based on my own post-executive experience working with leaders across industries over the last eight years, no one doubts it’s time for a positive “pivot.”
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6 Secrets To Overcoming Burnout - American Express...
Feeling a little burned out in your job or career? Perhaps you are feeling it and don’t even realize that’s what it is. Whether you already recognize burnout or not, it’s a good time to evaluate whether you have it, and what to do it about it.
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Soft-Selling to Kids the Right Way - American...
Selling to children may seem objectionable or wrong. But if your heart is in the right place, it isn’t. Corporations sell to children and young people in advertising and marketing messages.
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How To Accomplish More in 2012 - Ready to be Rich
The first week of 2012 has officially begun.
Some have already started working on their new year’s resolutions and making changes in their daily routine… while many others, just started working and went back to their usual daily tasks.
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5 Ways Leaders Must Get their Hands Dirty in 2012...
The future of American enterprise is heavily dependent upon the mindset, motivation and desire of its leaders. Whether you are a front line manager, director, executive or in the c-suite – 2012 is a defining year for America’s economy.
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The Scheduling Secret To Building Your Retail...
Your part-timers are returning to school shortly, the rush is over and you are probably looking for places to cut costs.
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Presentation Tips : The GROW Model of presenting -...
Do you struggle with the thought of presenting? Speaking in public? Standing up in a meeting to demo something or show some charts? Well read on and learn how you can make it easier for yourself.
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3 Small Business New Years Wishes - American...
The new year is just around the corner and I couldn’t be happier to bid farewell to 2011. It wasn’t an easy year for businesses—big or small—and its departure won’t be missed by anyone who tried to grow revenues and turn a profit this year.
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décembre 2011
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The Top Franchise Trends for 2012 - Small Biz...
There’s certainly no shortage of dynamic concepts to explore in franchising in 2012. Finding opportunities to get into a business of your own is the easy part. Finding a willing financial partner to help you invest in a franchise business is still a bit more challenging.
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Smart expense management strategies for your small...
Now that the new year is upon us, it’s time to start executing your plans to make your small business better in 2012. Whether it’s being more organized or better predicting your company’s needs, many of the big improvements small-business owners can make for the new year are based around better expense management strategies.
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Original Article
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4 Questions to Ask Yourself About Content - Small...
Most of us have been told that we need more unique, relevant content on our websites. We need stuff that will differentiate us from our competitors, convert customers and give the search engines something to rank us for. Unfortunately, many of us take that as an excuse to add random blog posts and pages to our sites that do little more than take up space.
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5 Leadership Tips for 2012 - Forbes
With only a few days left until we usher in the New Year, you’re going to be bombarded with lists of things to do and not to do. Most of them will contain the same tired rhetoric from years past.
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Two Weeks to More Client Leads - FreelanceFolder
Have you ever gotten desperate for clients? Maybe you don’t know how you’re going to pay next month’s rent. Maybe your car broke down and repairs will cost more than you have right now. Maybe a tree fell into your house and your insurance won’t cover it (that’s a true story, by the way).
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5 Tools Make Big-League Websites On A Budget -...
An unpleasant moment for entrepreneurs occurs more often than it should. Someone asks for your business card, and you hand it over. They say, “Great, I’ll check out your site.”
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7 ways to make your press release score, not bore...
You’re launching a new business, product or service and you want to write a press release that will grab the attention of your customers and the media. Here’s what you DO NOT want to do:
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Original Article
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How to Achieve Better Gender Balance through...
According to research from the book Why Woman Mean Business, women now represent a majority of the talent pool, a majority of the market, and better gender balance in leadership yields better corporate performance. The data is compelling:
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Original Article
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Four Powerful Questions To Ask Yourself This...
Most people use New Year’s Eve (and Day) to plan forward for what might be in store for 2012. And that’s a good thing.
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Original Article
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How Good, Old-Fashioned Sales Growth Drives Value...
During every holiday season, business and investment news seems to revolve around retail sales figures. To get the scoop on where sales are heading, journalists probe securities analysts, economists, customers, and industry insiders to collect valuable insights on store traffic, sales conversions, volumes, and pricing.
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Original Article
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Don’t Waste Time On Someone Else’s Beliefs About...
“Everything you done to me has already been done to you.” – The Color Purple
This past weekend I spent some time catching up on some TV programs that I’d recorded but hadn’t had much time to get to. Some of them were 8 months old and that included many of the final shows of Oprah Winfrey on regular TV (since she really hasn’t gone away, having her own network).
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5 Signs that Employees are in Survival Mode -...
Today’s workplace is a reflection of the times: uncertain and unstable. As employees navigate this short-term, fast-paced, tension-filled terrain, they develop an attitude that creates an uneasy environment: survival mode.
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Original Article
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28 Small Business Marketing Resolutions for the...
It is common practice to set New Year’s resolutions in our personal lives, but how often do we do it for our business? As you look forward to running your small business in 2012, think about what resolutions you can make specific to your marketing plan that will give you the most buzz for your buck.
Here are 28 Small Business Marketing Resolutions for the New Year that will inspire you to write...
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Hot or Not: Sales and Marketing Trends in 2012 -...
The techniques that are effective to keep and get new customers continues to radically change. In 2012, they will evolve even more. Here is what’s going to be hot (and what’s not) in the year to come.
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Original Article
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Using Transparency to Increase Business - Biznik
Now that social media has been around for a while and so many people are using it for business, it is quite apparent that it has a tremendous amount of power if used in an appropriate manner. Transparency is key.
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Three Strategies for Winning in 2012 - Biznik
2012 is almost upon us. And I have some good news and some bad news in regards to the year ahead.
The bad news? If you think you’re running fast now, get yourself some new track shoes, because the world isn’t slowing down.
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Original Article
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Top 10 Cause Marketing and Corporate...
At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. Below, we reveal our top 10 cause marketing and CR trends of 2011.
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Original Article
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5 Red Flags Your Business Might Be Waving -...
Many a business owner, concerned about the lack of success in their chosen trade, has cried into the night, “Why oh why is nobody buying? The doodads I sell are of the finest quality and fairest price!”.
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Every Sales Assessment Tells a Story: This is...
When his boss couldn’t understand why Fred wasn’t performing, we performed a sales force evaluation and among the things we focused in on was Fred. Read more…
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10 Ways to Realize Hidden Opportunities -...
“Great moments are born from great opportunities,” said the late Herb Brooks, one of the world’s most famous hockey coaches.
Brooks certainly seized opportunity during his career. He agreed to coach the 1980 U.S. Olympic team that beat the “unbeatable” Soviet Union in Lake Placid, New York during the famous “Miracle on Ice” game on the way to winning the gold medal. Read more…
Original...
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3 Keys Leaders Can Use to See the Future - Thought...
We’re all aware that there are timeless leadership principles that have been true since the dawn of time and that will continue to be valid in tomorrow’s business environment. Read more…
Original Article
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Better Communication Tips - Mitch's Blog
While trying to come up with the title of this post, I wondered if I should limit it to business communications, since this is a business blog. I decided that it didn’t matter who it was geared toward because communications is a problem we all have with each other, business or not. Read more…
Original Article
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The Three Components of Great Customer Service -...
We all want good customer service. As customers, we want to be treated with respect and to get the assistance we need to fulfill our transaction or reach our goal. Read more…
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The difference between a failure and a mistake -...
A failure is a project that doesn’t work, an initiative that teaches you something at the same time the outcome doesn’t move you directly closer to your goal.
A mistake is either a failure repeated, doing something for the second time when you should have known better, or a misguided attempt (because of carelessness, selfishness or hubris) that hindsight reminds you is worth avoiding....