Which is more important to a customer price or value? I asked myself this question while I was shopping for an Xbox for my kids. I stumbled across one at a chain store. The price was more than most of its competitors. I bought it. Why?
For many leaders, January marks a time filled with conversations related to performance expectations and goals for the coming year. Most of the leaders that I work with say they want to set goals that will motivate and inspire their teams to higher performance and better results.
The sale always begins with a sales lead. Looking for more sales leads is a critical component of any sales professional’s job. Without sales leads, you have no new potential customers to market your product or service to. Following are 10 ways to source great sales leads, to help you start your sales process off right:
If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:
It’s that time of year when everyone is making New Year resolutions to improve their lives in the months ahead, from health to relationships to finances. Another worthy consideration is how to make your business (and life in general) eco- friendlier in the year ahead.
Think protecting customer privacy is only an issue for business giants like Facebook and Sony? Think again.
Allowing gossip in the workplace is like encouraging your employees to swim with sharks. Let me cut right to the chase – real leaders don’t participate in gossip, and likewise they don’t tolerate gossip from others.
It’s true that hindsight is always 20/20. However, few people take advantage of this wisdom systematically. Think about the last project you finished, product you shipped or goal you achieved.
Think about all the work that goes into driving traffic to your website. From social media engagement to blogging and email, a huge part of your marketing campaign involves generating website traffic. But if you just send traffic to your home page, you’re basically throwing your leads away.
“Your business needs to be on Twitter.” It seems like all the small-business-marketing publications tell you to do it. But how will Twitter help you improve your small, local business?